What is OPTin network?
An ecosystem in which advertisers can conduct the most effective advertising campaigns. Their advertising will be placed inside the platform and on websites that fully correspond to their subject. This approach allows you to attract only the target audience to each project. Users can choose whether they are interested in a category or campaign, saving money and reducing the amount of unnecessary advertising.
What is OPTin Coins?
The currency that will tie it all together. Using blockchain technology, OPTin tokens will be used to purchase ad space and encourage users to provide anonymous behavior data for 100,000 web properties.
Features of OPTIN
- The OPTin network has developed a third party marketplace where users and clients including companies and advertisers can avail a range of media planning and advertising purchase tools that can help them in featuring targeted ads through top-rated websites and mobile apps.
- The OPTin platform has developed an open and regulated consumer data collection system comprising of open-source applications that offers maximum privacy. The application would only collect data subject to user consent.
- The platform follows an Opt-in policy that permits the users to block or select advertisements based on industry.
- With the help of OPTin network, advertisers and companies can buy ads using OPTin tokens. This allows swift and low-cost transactions. On completion of the campaign, 95% of the tokens are directly forwarded to the publishers. The infrastructure cost amounts to 2% of the total tokens and 3% goes to the relevant contributor pool. This system ensures an improved and efficient payment structure.
- The OPTin platform enables third party vendors to help publishers in rating their sites based on parameters like site usability, data safety, and awareness of social impact.
Solution offered
OPTIN Network is working to create solutions for the advertising world. In fact, it has created an ecosystem which is being used by many of the top companies in the world. Bringing blockchain technology to create a transparent and effective advertising network is the sole purpose of the platform. They believe the result appears when the right ads meet the right people. Providing advertisers with unlimited choices and effective tools to target the right kind of audience at the right time has created the right noise for the company.
The network consists of advertisers, users, and publishers who are looking for the new methods and frameworks of advertising. Brands can manage their advertising cost by utilizing the key metrics provided by the platform, such as scrolling, mouse movements and in view heatmaps. The right indicators work best for the brands and publishers. The users, on the other hand, have all the control over their data and can decide whether they wish to share it or not. They can enjoy an ad-free journey on the platform.
PROBLEM
Consumer data being collected and shared without user consent.
Advertisers not getting sufficient ROI.
Decreasing publisher revenue is leading to low quality content.
Too many middlemen: data middlemen, traffic middlemen, and ad middlemen. All are driving up costs and contributing to excessive consumer ad overload.
Most marketing research never gets done, because it is cost prohibitive.
Consumer data being collected and shared without user consent.
Advertisers not getting sufficient ROI.
Decreasing publisher revenue is leading to low quality content.
Too many middlemen: data middlemen, traffic middlemen, and ad middlemen. All are driving up costs and contributing to excessive consumer ad overload.
Most marketing research never gets done, because it is cost prohibitive.
SOLUTION
The solution to this problem can be handled using five approaches
User Control: Give users the right to opt-in to specific industries, and only share data they are comfortable sharing
Transparency: Data transfers and money transfers should be openly viewable
Free Unbiased Data: Give advertisers the ability to choose the appropriate media outlets, without paying hefty upfronts
Community Oversight: Data collection and sharing should use open-source auditable code
Compensation: Compensate users for their time and trust
The solution to this problem can be handled using five approaches
User Control: Give users the right to opt-in to specific industries, and only share data they are comfortable sharing
Transparency: Data transfers and money transfers should be openly viewable
Free Unbiased Data: Give advertisers the ability to choose the appropriate media outlets, without paying hefty upfronts
Community Oversight: Data collection and sharing should use open-source auditable code
Compensation: Compensate users for their time and trust
OPTin Platform
THey plan on solving the above mentioned problems by creating an advertisement platform that is based on Blockchain. This means that the platform is decentralised and no few companies or service providers have the say or the access to the data that we generate.
This also means that the platform is entire transparent and helps build a better relationship amongst the users and the service providers. Also, it means that the data that we generate is safely and securely stored.
We believe these issues today can be solved with this 5 pillar approach:
- User Control: Give users the right to opt-in to specific industries, and only share data they are comfortable sharing
- Transparency: Data transfers and money transfers should be openly viewable
- Free Unbiased Data: Give advertisers the ability to choose the appropriate media outlets, without paying hefty upfronts
- Community Oversight: Data collection and sharing should use open-source auditable code
- Compensation: Compensate users for their time and trust The OPTin system is a blockchain-based digital advertising solution, fully compatible with existing infrastructure, and provides strictly better outcomes for consumers, advertisers, agencies, and publishers.
ICO DETAILS
PRE-SALE (30% Bonus first week, 20% Bonus after)
Start Date: Aug 15, 2018
End Date: Aug 30, 2018
MAIN SALE (10% Bonus first week, 0% after)
Start Date: Sep 1, 2018 (00:00 GMT)
End Date: Sep 30, 2018 (23:59 GMT)
Purchase Price: 1 OPTin token at $0.10
Soft Cap: 40,000,000 OPTin ($4 million)
Hard Cap: 230,000,000 OPTin (~$20 million)
TOKEN DETAILS
Token Price: $0.10
Token Price: $0.10
Ticker Symbol OPTin
Minimum Purchase per Person: 100 OPTin (=$10)
Maximum Purchase per Subscription: 10,000,000 (=$1,000,000)
Pre-Sale: 130,000,000 OPTin
Fundraising Goal: $10,000,000
Main Sale: 100,000,000 OPTin (=$10,000,000)
Sale Bonus: Up to 30%.
Accepted Fiat Currencies: EUR, USD
Accepted Cryptocurrencies: BTC, ETH, BCH, XRP, LTC
TOKEN DISTRIBUTION
OPTin and USD Lockup or Vesting Period
Pre-Sale: 130,000,000 $10,000,000 0 days
Main Sale: 100,000,000 $10,000,000 0 days
Reserves (cold wallet): 120,000,000 $12,000,000 6-12 months
Panelists & Publishing Network: 50,000,000 $5,000,000 0 days
Legal & Advisors: 15,000,000 $1,500,000 12 months vest
Referral Program: 5,000,000 $500,000 0 days
Team Tokens: 10,000,000 $1,000,000 18 month vest
Total OPTin Created: 430,000,000 $40,000,000
SOURCE OF FUNDS
Pre-Sale: 130,000,000 Up to 30% discount ~$10 million
Main Sale: 100,000,000 Up to 10% discount ~$10 million
Main Sale: 100,000,000 Up to 10% discount ~$10 million
USES OF FUND
57% : Awareness, purchase adoption, and attract large advertisers.
43%: Technology and product development.
43%: Technology and product development.
MEET THE AMAZING TEAM
Road map
Website : https://www.optincoin.org/
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ETH : 0x37B6953a3D9c40D5e40Dfc7DA2B8A58223b2a583
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