Influencing marketing influence of marketing is a form of marketing where the focus is on influential people instead of the target group as a whole.Identify people with potential impact on potential buyers and manage marketing activities around these influences.
What is mCart?
mCart protocol is a decentralized influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging the smart contract capabilities of the Ethereum blockchain. Using these smart contracts, marketers and influencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.
The Modern Shopping Journey
The path to purchase from discovery to fulfillment is long-winded, with many distractions in between — to the extent that the modern shopper’s journey rarely starts from stores, websites or even mobile apps anymore. Today even marketplaces have a hard time establishing themselves as a destination.A given shopper has to open multiple windows, make multiple trips and use numerous applications across devices to make a simple shopping decision.
Influencer marketing derives its value from 3 sources :
- Social reach : Influencers are able to reach millions of consumers through their social channels and blogs.
- Original content : Influencers produce original and oftentimes effective, marketing content for the brand.
- Consumer trust : Influencers maintain strong relationships with their audience,who have a certain level of trust in the influencer’s opinions.
The way to buy the discovery for the realization is a long way,with many direction since the journey of modern buyers rarely starts at a store,a website or even a mobile app.Today,the market struggles to build itself as a destination.
mCarts has revolutionized spending,sales and advertising,particularly with an innovative and user-oriented approach to referrals or affiliate marketing.Process processing and optimization of large amounts of data to reduce the buyer's journey from discovery to platform transactions.
mCart Protocol
mCart Token
standard is a coordination problem that adds operational overhead for all contributing parties. Coordination can be especially challenging when each party has different needs and financial incentives. Protocol tokens can align financial incentives and offset costs associated with organizing multiple parties around a single technical standard.
The mCart token will be deployed to the Ethereum blockchain as an ERC-20 token with a fixed supply of 100 million tokens. The token symbol will be mCart. Mavatar will hold a crowdsale process for launch and introduction of the mCart token. Of the 100 million total token supply, 40% will be made available for purchase through the crowdsale process to launch contributors. The crowdsale will occur in two phases: pre-sale which is set to start in December, 2017. It will be followed by a public sale, which will commence in May, 2018 and is expected to end in May, 2018 unless terminated earlier pursuant to the terms and conditions of the crowdsale. During the public crowdsale, tokens will only be sold for Ethereum (ETH) and we will issue [•] mCart tokens for each ETH. Price will be based on the current price of the ETH, the number of mCart tokens to be sold and the current market environment.
Pre-ICO : Mar 1,2018 - Apr 30,2018
ICO : May 1,2018 - May 31,2018
SoftCap : 1,000,000 USD
HardCap : 25,000 ETH
Total Suply : 100,000,000 mCart
Investor Suply : 40,000,000 mCart
ICO : May 1,2018 - May 31,2018
SoftCap : 1,000,000 USD
HardCap : 25,000 ETH
Total Suply : 100,000,000 mCart
Investor Suply : 40,000,000 mCart
SUPPLY DISTRIBUTION
20% Presale
20% Public ICO
25% Company Reserve
17% Team
15% Promotion
3% Early Advisors
20% Presale
20% Public ICO
25% Company Reserve
17% Team
15% Promotion
3% Early Advisors
Road Map
Team & Advisors
For more information please visit here :
WEBSITE : https://mcart.io/
WHITEPAPER : https://mavatar.attach.io/SkjCtRJR~
TELEGRAM : https://t.me/mCartProtocol
ANN THREAD : https://bitcointalk.org/index.php?topic=2622278.0
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