Some call it a New Oil, while others choose a New Gold expression. The truth is that there is nothing new about it, it was always precious and powerful through all human history. It was often the decisive factor between winning and losing in many wars and battles, a most powerful ally in your hands or the worst enemy in the hands of the opposition. Governments need it to rule; generals need it to win wars and Companies need it to make progress and overcome competition. In our times we need it to LIVE. Our present and future lives are unimaginable without it. This powerful thing we call
Just imagine that you need to spend millions of USD on designing, developing and creating some product that you plan to launch on the market for the first time. It would be a mission impossible to do that without good and quality data. What people like, what will they spend money on, what price to put on the product, what is competition doing, what color and design will attract the most customers, should it be in plastic or carton box and hundreds of other important answers you need to have before you even start with your project. The more data you gather, the more money you will save and at the end more profit will be made when your final product hits the market. We could even say that in the business world data is everything, without too much exaggeration
In the 21st century war between companies for a consumer data became more intensive than ever before. Data brokerage industry is growing rapidly, and it is expected for this trend to continue in the future. Data is telling us (I told you so ;)) that this industry is worth more than 250 billion USD per year and making a huge impact in the business world. Still, there are some big problems that data brokerage industry is facing today. From unfair business models, stealing personal data, not respecting costumers privacy, distributing false and incomplete data to overcharging it to businesses that want to use it.
Operia(PDTA)-The Ecosystem
Opiria uses a revolutionary approach to create a direct connection between consumers and business, focusing on more than 2 billion people in the world who use the Internet and smartphones. This means that as long as you have a smartphone, you can easily be part of the PDATA ecosystem. Opiria is currently available in the international market and helps companies better understand consumer needs and requirements. Some of the companies that currently use the unique features of the Opiria platform include companies such as Intel, Audi, BMW, Nissan, General Motors, Volkswagen, Freightliner, Daimler AG and Procter & Gamble.
The Token Information
Opiria uses a crowd token (CTL) or the launch of an ICO to raise capital that will be used to develop the platform. This ICO, which is the first symbolic symbolic distribution of personal data, began on January 8, 2018, with each PDATA token being used as a means of payment for consumers who wish to sell personal data. The project began in the second quarter of 2015, and the Opiria platform was launched in the fourth quarter of 2016. ICOS crowdsale will be held from the first quarter of 2018 until the beginning of the first quarter of 2019, as a result of which the assessment of the ecosystem of PDATA and Opiria will be achieved
The Marketing Process
The ICO team does not include a marketing specialist. However, right now they have run a worthy campaign. Opiria has all the usual channels to get her message, including Twitter and Facebook, where they have a good follow up, in addition to Telegram and Medium and all. CEO Christian Lange is pushing the conference to broadcast the news and the platform is using more and more YouTube, which is often an underutilized resource of the ICO. The website and the technical document are well represented and a consolidated document will help investors to have an overview of the project. The white paper contains important studies and explanations of market opportunities and how Opira intends to fit into this landscape. The reader always feels that it is a team that understands the market on which they intend to sell.
The Opiria(PDTA) platform
The use of a token is simple. Opiria hopes to create a data market whose currency is the PDATA token. Companies will be able to purchase personal information directly from their customers without intermediaries and customers will be rewarded for sharing. If the demand for personal data increases, the costs of this data also increase. The Opiria platform is growing with Opiria 2.0 and adds monitoring of customer behavior and data from portable devices such as cardiac monitors and smart devices, such as smart scales. The ecosystem is a flow of consumer-to-business data and PDATA corporate tokens to the consumer. The more customers have access to the platform, the more useful it will be. Opiria has several ideas for building the customer base, such as a post-launch at ICO to attract new customers, PDATA’s reference speed for registering friends and a social media campaign. Customer data stays with them and when sent to businesses, it is encrypted. The Opiria platform does not have access to customer data.
Why Choose PDATA
PDATA enables you to earn a passive income flow by monetizing your data. Corporates could buy your data directly and compensate you with PDATA tokens. With the PDATA token and the blockchain-based Opera platform, we want to create a decentralized global marketplace where companies can buy personal data directly from consumers without any middlemen.
Working Product
This highly transparent, secure and open marketplace will support consumers to offer data rather than fighting fight surreptitious personal information brokers. Corporates get an easy and quick way to reach the higher quality and more specific personal data by giving the properties they need to build much more told also financially thus more firm options when designing modern, innovative services and products, with higher-targeted sales activities and marketing.
Existing Consumer
We give companies access to real, reliable and high-quality consumer data and compensate consumers for their data with PDATA tokens - all the while respecting their privacy, in line with rigorous General Data Protection Regulation (GDPR) guidelines.
Real Revenue
The utility of the PDATA Token PDATA Token provides service for both the companies and the consumers. Companies need PDATA tokens to purchase personal data from consumers respectively to send them surveys. Consumers earn PDATA tokens by selling their data and by participating in studies. Having PDATA Tokens develops the likelihood to accept a "personal data request” for a consumer from a corporate before than another consumer that own viewer PDATA Tokens. It will give you more PDATA Tokens on universal a small-time benefit to sell your data to corporates.
The Conclusion
Personal information becomes core of the recent world, but many companies are wrong. As data brokers invade consumer privacy to obtain their data, Opiria creates an Ethereum-based platform that will act as a secure and transparent market where consumers can take responsibility for their data and access it. The platform uses the PDATA token to reward the mechanism for the purchase of personal data by consumers and connect them directly to businesses. The world of data collection has changed
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