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Simply Brand - THE POWER OF BLOCKCHAIN, AI, AND CROWDSOURCING

simplyBrand-header

Counterfeiting is a pain in the ass for both industries and customers. It also break the trust between those two actors of the economical world. Some projects aiming to put an end to counterfeiting have been recently released on the blockchain, but none went as far as simplyBrand in terms of innovative ideas and user integration. That is the main force of this new blockchain based project.

THE SIMPLYBRAND’S MOTTO : “BECAUSE EVERY PURCHASE MATTERS”

Because all consumers know that every purchase matter, simplyBrand aims to help them on their quest for trust by putting an end to counterfeiting. simplyBrand understood the power of Blockchain and managed to combine it to AI and crowdsourcing in order to launch a new type of service helping consumers and companies to fight their worst nightmare.

AI TECHNOLOGY & MACHINE LEARNING

With simplyBrand’s established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online.

BLOCKCHAIN TECHNOLOGY

Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.

WHY A BLOCKCHAIN ?

As we know simplyBrand is fighting counterfeit by involving every actors of the market (customers, brands, manufacturers, and all interested people in general). The reasons why this needs to be made through a blockchain are multiple. But to my eyes, there are two that are really important :
  1. The first is the security and the trust that blockchain grants to all the actors of the project (the customers who verify the products, the brands which participate in the process, the ever growing database that results of this operations). In order to verify and be sure to keep a footprint of every report on counterfeiting, the use of blocks is a must !
  2. Secondly, connecting people is something important to create an accurate counterfeiting blacklist, but the problem comes to be: “How to use this list efficiently ? How can we transform reports/votes/lists into a threatening tool for counterfeiters ?” SimplyBrand had the smart idea to publish its blacklist on a blockchain. This will effectively reduce the abality of counterfeiters by increasing their cost and creating new obstacles to their business. Then, in a sense, the market itself will be their own nightmare.

SOLUTION

Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.
Process Flow 1
Identification
E-commerce platforms will be scanned constantly for product data to create an ever-expanding database with millions of product profiles.
Process Flow 2
Verification
The data will be analyzed using AI, Natural Language Processing, semantic analysis, image recognition technology and Human layer to verify whether a given product is genuine or counterfeit.
Process Flow 3
Enforcement
After a product is determined to be a counterfeit, Third-party will be able to access the product information, remove offending product pages and report the status of their work to the platform and claim their rewards.

SBA TOKEN

Human layer will receive tokens as rewards and can either use them to purchase brand privileged items on simplyBrand platform or sell them on exchange.
Brands can buy tokens from exchange, and purchase brand-protection services on simplyBrand platform.

PROOF OF CONCEPT 1

Impact Calculator
The simplyBrand ecosystem helps brands to measure the possible loss of revenue on online marketplaces.
The system will work to provide transparency within e-commerce to allow brands to further their understanding of the extent of counterfeiting and how to end the problem.

PROOF OF CONCEPT 2

Counterfeit Risk Detector
With the counterfeit risk detector, anyone can easily submit a product URL and the simplyBrand platform will evaluate the risk of it being counterfeit through a percentage score.

DAPP MVP

Contribute with ease and fun
Anyone can become an anti-counterfeiting expert through the simplyBrand Dapp by allowing you to contribute to your favorite brand, earn tokens and exclusive products.
It’s easy to sign up and start your anti-counterfeiting journey while earning SBA tokens. Each brand will provide special products or services as rewards which can be exchanged for SBA tokens in the Dapp.

ROADMAP

2013/05
simplyBrand started to provide big data and AI solution for brands
2017/10
Anticipated anti-counterfeit demand from existing customers, received RFP
2018/05
Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP
2018/10
Crowdsourcing MVP
Try It !
2018/11
PoC1 Impact Calculator
Try It !
2018/12
PoC2 Counterfeit Risk Detector
2019/04
SaaS application for Brands and Blacklist on Blockchain release
2019/07
SaaS application for Enforcement Agencies online
2019/11
Verification – Crowdsourcing online
2020/02
Integrates 3rd parties application online
Author : yanspiki53
Profile : https://bitcointalk.org/index.php?action=profile;u=2005736;sa=summary
ETH : 0xcC67ce0443A2Eba84430305E0B201599B879c8c0

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